Rank for the treatment they can afford.

Local SEO for UK dental practices. Private treatment pages for Invisalign, implants, veneers, whitening. NHS vs private routing. Dentist schema. GDC-compliant content and review generation. £350/mo.

Email for a 10-min scope See the full retainer
Why dental SEO is different

Three things general local-SEO playbooks miss for dental.

01

NHS vs private routing

"NHS dentist [town]" and "private dentist [town]" are different searches with different intent. NHS searchers want availability and waiting lists. Private searchers want treatment quality and price clarity. Same practice, two different funnels, two different page architectures.

02

High-value treatment keywords

One Invisalign patient is worth £3,000 to £4,500. One implant patient is worth £2,500 to £8,000. Ranking for "dental implants [town]" is harder than ranking for "dentist [town]" but the per-lead value justifies it. Each high-value treatment gets its own page, schema and content depth.

03

GDC and CQC compliance

GDC guidance constrains what you can claim ("best dentist", "guaranteed results" are out). Incentivising reviews is out. Review-gating is out (also against Google policy). The content sweep on the SEO retainer respects all of this without losing ranking signal. Generic SEO agencies often miss these and create regulatory risk.

Month 1 for a dental practice

What the £350 buys in the first 30 days.

  • GBP rebuildDental practice category set. Both NHS and private services listed if you offer both. Hours, address, phone matched. Every review replied to in GDC-compliant language. Photo set uploaded.
  • Treatment-page architectureOne page per major treatment: Invisalign, implants, veneers, whitening, hygiene, NHS check-up, emergency. Unique on-page content. MedicalProcedure schema where applicable. Internal linking between related treatments.
  • Dentist schemaSchema.org Dentist subtype under MedicalBusiness. Services, hours, area served, AggregateRating. Validated in Google Rich Results Test before deploy.
  • GDC-compliant review systemPost-appointment SMS or email with direct GBP link. No incentivisation. No review-gating. Patients leave reviews voluntarily. Set up month 1, runs ongoing.
Keyword patterns we target

The queries with real treatment value behind them.

  • dentist [town]
  • private dentist [town]
  • invisalign [town]
  • dental implants [town]
  • teeth whitening [town]
  • veneers [town]
  • emergency dentist [town]
  • nhs dentist accepting new patients [town]

Scope your dental SEO.

Your practice name, town, and current site URL. Tell me whether you are NHS, private, or mixed. I reply within 1 hour.

[email protected] Call 07884 269719