How I build fast websites and rank them so UK businesses get found by the customers already searching, the receipts behind the work, and what to know before you commit to a build of your own.
The full build log: 8 verticals, 10 UK cities, 170+ unique landing pages built in a week. The 3-layer data model that dodges duplicate-content penalties, the schema-first deploy that gets AI Overviews citing you in week three, and the hub-and-spoke link structure that turns leaf pages from orphans into ranked. The set has since been consolidated and removed, a deliberate call.
Case studyMonth-one case study for Mr Unlocks, a 24/7 mobile auto locksmith covering SE London and Kent. GBP rebuilt, schema fixed, 28 pages optimised, 18 unique town pages, clean URLs with 301s. Posting the work now, the call numbers when they are real.
Build notesThe actual monthly stack cost, the hosting choices that survive 0 to 100 customers, and the decisions that would not have made the cut with £50k in funding. Lean and in-house, no agency, no VC.
Founder notes180 occurrences removed across 17 files in one evening. Same Claude API underneath. Different headline. The lesson is older than 80 years, and most product-marketing copy in 2026 is on the wrong side of it.
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