The Google Business Profile Checklist for UK Businesses
Your profile is the single highest-leverage thing you own online, and it is free. This is the exact 30-minute checklist I work through for every client. Print it, open your profile, and tick off what you have. Anything unticked is a reason a customer is calling someone else.
What is inside
- 1The setup essentials. Claim, verify, name, number and service area, done the way Google rewards.
- 2Categories and services, where most businesses quietly lose. The exact-match move that makes you visible for the searches you want.
- 3Photos, the trust signal. What to add and what kills trust on sight.
- 4Reviews, the compounding engine. How to ask, when to ask, and why you reply to the one-stars too.
- 5The 5-minute weekly habit that keeps you live in the map.
- 6The five mistakes I see most, and what "done right" actually looks like.
Get the checklist free
One email, the checklist lands in your inbox, that is it. No nurture sequence, no newsletter, no auto-pestering.
We never share your email. One checklist, then nothing unless you write back. Reading it does not put you on any list.
On its way.
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Download the checklist (PDF)Nothing in your inbox after 5 minutes? Check spam, or just email [email protected] and I will send it straight over.
Who this is for
Local businesses across the UK. Trades, clinics, salons, studios, professional services, anyone whose next customer searches on Google Maps before the phone rings. If you are not certain you show up in the map when someone nearby searches for what you do, this is the half-day that fixes it.
Why the profile beats almost everything else
Google weighs three things when it ranks a local business: your Business Profile, your website, and your reputation off your own site. The profile is the biggest single factor, and it is the only one that is free and entirely in your hands. Most businesses set it up once and never touch it again. That neglect is exactly the gap this checklist closes.
No catch, no hard sell. If you work through it yourself and start getting calls, that is the whole point.
Want the deeper picture beyond the profile? Grab the full Local SEO field guide, see how the Local SEO service works, or book a 15-minute call and I will tell you straight what your profile is missing.