Instagram replies in under 30 seconds. Day or night. £49 a month.
Stop losing enquiries to slow Instagram replies. Lite answers every DM in under 30 seconds with your real services, real prices, and a booking link. Weekends, evenings, bank holidays. The booking is yours by the time you check your phone.
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The first 50 customers pay £49/mo, locked for life. After that the price moves to £79/mo.
If a DM is missed, your first month is free.
Every Instagram DM in your first 30 days gets a reply in under 30 seconds.
If one is missed and we cannot show you the log proving it went out, your first month is refunded. No questions, no fine print.
We guarantee the reply went out fast. We do not promise the customer books, because we do not control that. We only control the reply. That is what is on the line.
Pay, accept, fill, live.
Pay £49
30-second Stripe checkout. Your details and your Instagram handle.
Accept the invite
Within 30 minutes we send you a tester invitation. Open Instagram in your phone browser (Safari or Chrome, not the app), accept the invitation. 30 seconds.
Fill the form
Magic link in your welcome email signs you into the dashboard. Fill in your services, prices, hours and tone. About 10 minutes.
Flip it on
Toggle the assistant on. The next DM that lands gets a reply in under 30 seconds. Watch it work from your phone.
Seven things that come with every seat.
30-second replies, day or night
Every Instagram DM answered before the customer opens another business's profile. Evenings, weekends, bank holidays. No gaps.
Uses your real prices
Your services, your treatment prices, your opening hours, your deposit policy. Not generic answers. Not made up.
Sends your booking link
Cal.com, Fresha, Calendly, your own booking page. Whichever you already use. Every qualified reply ends with a link to your slots.
Phone dashboard
See every reply the assistant sent from your phone. Drill into any thread. Pause with one tap when you want to take a DM yourself. Sign in with a magic link, no passwords.
Sector defaults
The setup form comes pre-filled with sensible defaults. You edit them to fit your business, not start from blank.
Sounds like you
We tune the replies to read like your voice, not a chatbot. Reviewed at day 7 with real sample threads. Adjustments free in the first month.
We handle Meta updates
When Meta changes something on Instagram's side, we fix it on ours. You do not touch the integration. If we ever cannot keep the assistant running, billing stops automatically.
Lite vs the other ways to handle Instagram DMs.
| Lite (£49/mo) | ManyChat-style flow builders | Hiring someone part-time | |
|---|---|---|---|
| Replies use your real prices | Yes | Only if you typed each one in | If you trained them |
| Replies under 30 seconds | Yes | Yes (within the flow) | When they are at their desk |
| Works at 11pm and weekends | Yes | Yes | Business hours only |
| Setup time | 10 minutes | 2 to 10 hours building flows | Days plus training |
| Monthly cost | £49 | £15 to £90, scales with contacts | £800 and up |
| Cancel anytime | Yes, monthly rolling | Yes (usually) | Notice period and contract |
Lite FAQs
How fast does it reply?
Under 30 seconds, day or night. Every Instagram DM gets an instant reply with your services, prices and a booking link.
What does it cost?
£49 a month, founding price. The first 50 customers keep £49/mo locked for life. After that, the price moves to £79/mo. No setup fee. Monthly rolling. Cancel anytime.
How does the guarantee work?
Every Instagram DM in your first 30 days gets a reply in under 30 seconds. If one is missed and we cannot show you the log proving it went out, your first month is refunded. We guarantee the reply went out fast. We do not promise the customer books, because we do not control that.
Why £49 now and £79 later?
£49/mo is the founding price for the first 50 customers, locked for life. It rewards the customers who buy before the result data is public. Customer 51 onwards pays £79/mo. Founding seats do not roll back to standard pricing on renewal.
How long does setup take?
About 10 to 15 minutes of your time, spread across a couple of sittings. You pay, accept a Meta tester invitation in your phone browser (we send it within 30 minutes of payment), then sign in to your dashboard, fill in your services, prices, hours and tone, and flip the assistant on. The dashboard form has sensible defaults so you edit rather than start from blank.
Do I need a Facebook Page?
No. Only an Instagram Business or Creator account (free to switch from Personal in 30 seconds inside the Instagram app).
Is this a ManyChat alternative?
Yes. ManyChat is a flow builder where you wire each branch by hand. Lite uses an assistant trained on your services, prices and hours that writes the replies dynamically. £49/mo flat, no per-conversation pricing.
What happens if I cancel?
Billing stops at the end of the current month. Instagram permissions are revoked automatically. Your DMs go back to manual replies. Nothing is clawed back.
What if Instagram changes something?
We monitor every Meta update and fix anything that breaks on our side. You do not touch the integration. The £49 a month covers ongoing maintenance. If we ever cannot keep the assistant running on Instagram, billing stops automatically.
How is my data handled?
Conversations are stored only for you to review inside your dashboard. No client data is used to train anything. GDPR standard processor agreement available on request.
The other plans, plain English.
Lite at £49/mo is the right fit if most of your enquiries land on Instagram and that is the channel costing you bookings. No WhatsApp, no missed-call recovery, no calendar deposit collection. Just Instagram, answered fast, every time. Founding price is locked for life for the first 50 customers.
If your enquiries are also landing on WhatsApp, your website form and missed calls, you want Founding at £1,500 plus £200/mo. That adds the full system: WhatsApp, web form capture, missed-call recovery, calendar booking with deposit collection, no-show recovery, review chase. Done-for-you setup in 3 to 4 days.
If you have multiple locations or you use Pabau, Fresha or Square and need it all wired in, you want Custom from £3,000. Multi-site coordination, integrations, custom staff workflows.
No upgrade pressure. If Lite covers what you need, Lite stays Lite.
Try the demo. Claim a founding seat.
First 50 seats at £49/mo, locked for life. After that, £79/mo. 30-second reply guarantee included.