Your Instagram DMs, answered in 30 seconds, round the clock.
Auto-replies to every Instagram DM with your services, prices and a booking link. Trained on your business in a 15-minute self-serve form. No call needed. Cancel anytime.
Six things, no padding.
30-second replies
Every DM gets answered before they look at competitors. Round the clock, including weekends and after-hours.
Trained on your business
Services, prices, opening hours, deposit policy, cancellation rules. Quoted accurately, not made up.
Booking link in every reply
The assistant nudges every conversation toward your booking link. Calendly, Fresha, your own page, anything.
Mobile dashboard
Review every conversation the assistant handled from your phone. Drill into any thread. Pause the assistant with one tap. Sign in by magic link, no passwords.
15-minute setup, in-house form
Pay, fill the in-house onboarding form inside your dashboard, connect Instagram. Your data never touches a third-party form vendor.
Cancel anytime, anywhere
Monthly rolling. Cancel inside the dashboard. Permissions revoked automatically. No claw-back. Available to service businesses in every country Stripe processes cards in.
Pay, fill, connect, live.
Pay £49
One-tap Stripe checkout. Card or Apple Pay. You get an onboarding email immediately.
Fill the form
Services, prices, opening hours, tone of voice, cancellation rules. ~10 minutes.
Connect Instagram
One-tap Meta OAuth. Business or Creator account required (free to switch from Personal).
goes live
Next DM that lands gets an auto-reply in under 30 seconds. You watch it work from the dashboard.
Lite vs the alternatives.
| Lite (£49/mo) | ManyChat-style flow builders | Hiring a part-time DM responder | |
|---|---|---|---|
| dynamic replies | Yes | No, you wire flows by hand | Yes (human) |
| Quotes your real prices | Yes | Only if you typed them in | If trained |
| Replies under 30 seconds, 24/7 | Yes | Yes | Business hours only |
| Setup time | 15 minutes | 2 to 10 hours | Days, plus training |
| Monthly cost (low volume) | £49 | £15 to £90, scales with contacts | £800+ |
| Cancel anytime | Yes, monthly rolling | Yes (usually) | Contract terms apply |
When you should pick Lite vs Founding.
Pick Lite (£49/mo) if: most of your enquiries land in Instagram DMs, you do not need WhatsApp or web form capture yet, you want to test whether an assistant can sound like you before paying for a build, and you would rather start at £49 and upgrade than commit to £1,500 cold.
Pick Founding (£1,500 + £200/mo) if: enquiries land across Instagram, WhatsApp, your website and missed calls, you want live calendar booking with deposit collection, and you want no-show recovery and review-chase flows. Founding includes everything in Lite, plus the full system.
Pick Custom (from £3,000) if: you have multiple locations, custom staff workflows or integrations to existing booking software like Pabau, Fresha or Square.
Lite FAQs
How fast does the auto-reply?
Under 30 seconds, round the clock. Every Instagram DM gets an instant response with your services, prices and a booking link.
What does it cost?
£49 per month. No setup fee. Cancel anytime, monthly rolling, no contract.
How long does it take to set up?
15 minutes. Pay, fill the self-serve form (services, prices, opening hours, tone), connect Instagram via Meta OAuth. The assistant is live on your DMs immediately.
Do I need a Facebook Page?
No. Only an Instagram Business or Creator account (free to switch from Personal in 30 seconds). Lite uses Meta's Instagram Login API directly.
Is this a ManyChat alternative?
Yes. ManyChat is a flow builder where you wire each branch manually. Lite uses an assistant trained on your services, prices and hours that writes replies dynamically. £49/mo flat, no per-conversation pricing.
What happens if I cancel?
Billing stops at the end of the current month. Instagram permissions are revoked automatically. Your DMs return to manual replies. No claw-back.
What if Instagram or Meta change the API?
We monitor Meta's API changes and update on our side. You do not need to do anything. The £49 per month covers ongoing maintenance, including any API migrations Meta forces.
How is my data handled?
Data stays in your accounts. Conversations are stored only for review inside your dashboard. No client data is used for training. GDPR standard processor agreement available on request.
Join the Lite waitlist, cancel anytime.
15-minute setup. No call. No contract.
Join the Lite waitlist