The terms, in plain English.
Every term we use across the site, the way we use it, with one paragraph per definition. Written for UK service business owners, not SEO consultants. Linked to the relevant product page where one exists.
Reply system
Software that automatically answers customer DMs, web form submissions, missed calls and WhatsApp messages within seconds, using the business's own services, prices and opening hours. Replaces the manual reply work that most UK service businesses do at midnight on their phone.
Google Business Profile (GBP)
The free Google listing that shows a business in Google Maps and the local map pack on search results. Formerly called Google My Business. The single biggest local ranking factor, estimated at around 32 percent weight. Most independent UK businesses have a half-set-up profile.
LocalBusiness schema
Structured JSON-LD markup added to a website's HTML that tells Google a page represents a local business, including name, address, phone, opening hours and service areas. Improves eligibility for local rich results in search.
See: Local SEO retainer
Local map pack
The three local business listings Google displays at the top of search results for queries with local intent (such as "locksmith near me"), shown alongside a Google Maps preview. The map pack often produces more clicks than the organic results below it, which is why GBP optimisation is the highest-leverage local SEO work.
Town pages
Individual pages on a service business website that target each town or area served, each with unique content addressing local search intent for that town. Distinct from duplicate templated pages, which Google treats as duplicate content and penalises.
See: Local SEO retainer
Service-area schema
JSON-LD markup that declares which geographic areas a business serves (such as multiple towns across South East London). Distinct from address-based LocalBusiness schema and required for businesses without a physical storefront, like mobile tradesmen or visiting therapists.
No-show recovery
Automated sequence that detects missed appointments, contacts the customer, and books a replacement slot. Typically uses SMS plus a one-click rebooking link. UK clinics typically recover 1 in 3 no-shows this way.
See: Founding tier (includes no-show recovery)
Missed-call SMS
When a customer call goes unanswered, the system automatically sends an SMS with a booking link or short questionnaire. UK service businesses typically recover 15 to 30 percent of missed calls this way.
Booking assistant
Software that handles the full booking flow inside a DM, web form or chat: qualifies the customer, quotes the price, takes a deposit, books the slot, sends confirmations and reminders. The flagship Consent Leads product.
Review Request Automation
Post-appointment workflow that automatically asks the customer for a Google review, typically by email or SMS, immediately after they leave. Lifts review volume by 5 to 10 times for most UK service businesses.
Reactivation Campaign
Multi-touch nurture sequence sent to a CSV of dormant customers (typically 90+ days since last booking). Typical UK lift is 1 to 3 percent rebooked within the campaign window.
Citation (local SEO)
Any mention of a business's name, address and phone number (NAP) on a third-party website such as Yell, Yelp or industry directories. Consistency across citations is a trust signal Google reads for local ranking. Inconsistent citations dilute confidence in the entity.
NAP consistency
Name, Address and Phone number must be written identically across every directory, the GBP listing, and the business's own website. Even small variations (Ltd vs Limited, St vs Street) reduce ranking strength because Google can't be sure it's looking at one business.
First-Reply Guarantee
Consent Leads' SLA that every Instagram DM is answered in under 30 seconds. If the SLA is breached, the month's fee is refunded. Applies to Lite tier only.
See: Lite tier
Founding price
Time-limited intro pricing offered to the first cohort of customers, in exchange for the right to use them as a case study. Once the cohort closes, standard pricing applies. Founding pricing is currently active for Lite (£49/mo vs £79/mo standard) and Founding tier (£1,500 + £200/mo vs £3,000 + £400/mo standard).