The 15-Minute Sales Call
Most service businesses lose the deal on the call, not before it. The enquiry was warm, the work was a fit, and then the call wandered and the prospect said "let me think about it". This is the exact structure I use to run a first call that closes, without the pressure. Plain, no scripts to memorise.
What is inside
- 1The shape of the call. Six segments in fifteen minutes, so you are never lost and never the one filling silence with discounts.
- 2The 30-second open that lowers their guard before you say a word about price.
- 3The four discovery threads that get them to describe the urgency for you, in their own words.
- 4The diagnose-back move that closes more than any clever pitch.
- 5The objections, and how to meet each one without dropping your price.
- 6The follow-up sequence, including the breakup message that reopens dead deals.
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Who this is for
Anyone in a UK service business who gets on calls with prospects. Freelancers, agency owners, trades who quote over the phone, consultants. If your enquiries are warm but too many of them end with "let me think about it", the problem is usually the call, not the price. This fixes the call.
Why I wrote it down
The same handful of moves close most deals, and almost nobody is taught them. They are not tricks. They are mostly listening, saying the problem back clearly, and asking for the decision instead of hoping for it. Read it once and you will run a noticeably better call the same week.
Want the enquiries answered properly before they ever reach a call? That is what the reply system does. Or book a 15-minute call and run this checklist on me.