Enterprise SEO: What You Are Actually Buying
Enterprise SEO is the most over-sold line item in most marketing budgets. The word gets attached to a bigger retainer and a longer deck, and six months later nobody can point to what changed. This is the honest version: what a real programme does, what you are paying for, and the questions that separate it from an expensive report. Written for someone spending two to ten thousand a month.
What is inside
- 1What makes SEO "enterprise" (it is not the price), and when you genuinely do not need it.
- 2The four things a real programme does. If a proposal misses these, it is a content mill in a nicer font.
- 3What you are actually paying for: judgement and prioritisation, not hours.
- 4How credible engagements are structured, and why you almost always start at the foundation.
- 5The five questions that expose a weak proposal, to ask anyone, including me.
- 6What good actually looks like a year in.
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Who this is for
Marketing leaders, founders and heads of growth at businesses with large sites and real search budget. If you are spending two to ten thousand a month on SEO, or about to, and you are not certain you can point to what it is buying, this is the half-hour read that gives you the questions to ask.
Why I am giving it away
The fastest way to earn trust with a sophisticated buyer is to hand them the tools to judge everyone in the market, me included. Read it, then hold your current programme up against it. If it passes, good. If it does not, you now know exactly what to ask for.
Want an independent read on where you actually stand? See how the Enterprise SEO service works, or book a 15-minute call and I will tell you straight whether your programme is doing the four things or just the visible ones.